Adham is a driven entrepreneur with a passion for fitness and nutrition. His journey began during his decade-long service in the Egyptian Armed Forces as a Military Intelligence Officer. It was during his time in the military that Adham discovered his true calling in the world of health and fitness.
After 10 years of service, during which he rose through the ranks—serving as a Lieutenant for 2 years, First Lieutenant for 3 years, and finally Captain—Adham was just one year away from becoming a Major. However, he chose to resign and pursue his passion for fitness and nutrition.
In 2021, Adham founded Diet and Cheat, an innovative online coaching service aimed at helping individuals transform their lifestyles and become the best version of themselves. What started as a local venture in Egypt soon expanded to the UAE, where he continued his mission to promote healthy living and inspire people globally.
Today, Diet and Cheat is a recognized brand in the fitness world, empowering clients to achieve their goals with sustainable, results-driven strategies. Adham’s journey from military service to entrepreneurial success is a testament to his determination, vision, and relentless pursuit of making a positive impact on people’s lives.

Reinforced this path by earning an MBA with a focus on marketing and began offering marketing workshops and consultancy services.